Managerial marketing : perspectives and viewpoints : a source book

Author(s)

Bibliographic Information

Managerial marketing : perspectives and viewpoints : a source book

Eugene J. Kelley and William Lazer

Irwin, 1967

3rd ed

Available at  / 41 libraries

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Details

  • NCID
    BA13811735
  • LCCN
    67015846
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood, Ill.
  • Pages/Volumes
    xiii, 764 p.
  • Size
    24 cm
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