Cases in marketing : decisions, policies, strategies

Author(s)

• Still, Richard Ralph
• Harris, Clyde E.

Bibliographic Information

Cases in marketing : decisions, policies, strategies

[by] Richard R. Still [and] Clyde E. Harris, Jr

Prentice-Hall, [1972]

Details

• NCID: BA13813322
• ISBN:
  • 0131188771
• LCCN: 75038411
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 371 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies