Changing marketing strategies in a new economy

著者

• Backman, Jules
• Czepiel, John A.
• New York University. College of Business and Public Administration

書誌事項

Changing marketing strategies in a new economy

edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen

（The key issues lecture series）

Bobbs-Merrill, c1977

1st ed

• : pbk

注記

Lectures delivered at the College of Business and Public Administration, New York University

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA13827611
• ISBN:
  • 0672971984
  • 0672971992
• LCCN: 77011109
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Indianapolis
• ページ数/冊数: x, 144 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Addresses, essays, lectures
• 親書誌ID:
  • BA03641785