Changing marketing strategies in a new economy

Author(s)

• Backman, Jules
• Czepiel, John A.
• New York University. College of Business and Public Administration

Bibliographic Information

Changing marketing strategies in a new economy

edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen

（The key issues lecture series）

Bobbs-Merrill, c1977

1st ed

• : pbk

Note

Lectures delivered at the College of Business and Public Administration, New York University

Includes bibliographical references

Details

• NCID: BA13827611
• ISBN:
  • 0672971984
  • 0672971992
• LCCN: 77011109
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Indianapolis
• Pages/Volumes: x, 144 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03641785