The changing roles of promotion planners

Author(s)

• Strang, Roger A.

Bibliographic Information

The changing roles of promotion planners

by Roger A. Strang

（Report / Marketing Science Institute, no. 78-114）

Marketing Science Institute, 1978

Details

• NCID: BA13829060
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 52 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951