Children's perceptions, explanations and judgments of television advertising : a further exploration

著者

• Ward, Scott
• Reale, Greg
• Levinson, David

書誌事項

Children's perceptions, explanations and judgments of television advertising : a further exploration

by Scott Ward, Greg Reale & David Levinson

Marketing Science Institute, 1972

詳細情報

• NII書誌ID(NCID): BA13843957
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge
• ページ数/冊数: 17 p.
• 大きさ: 28 cm