Two studies in automobile franchising : A marketing rationale for the distribution of automobiles

書誌事項

Two studies in automobile franchising : A marketing rationale for the distribution of automobiles

[by] H. O. Helmers. Financial and operating characteristics of automobile dealers and the franchise system [by] Charles N. Davisson and Herbert F. Taggart

(Michigan business studies, v. 1, no. 1)

Division of Research, Graduate School of Business Administration, University of Michigan, [1974]

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Includes bibliographies

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