Seeking and keeping your customers
著者
書誌事項
Seeking and keeping your customers
(Harvard business review paperback books, no. 90063)
Harvard Business School Press, c1991
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内容説明・目次
内容説明
This collection of "Harvard Business Review" articles contains guidelines on how to build long-term relationships with customers. There are articles on managing customers, keeping important customers and designing services that maximize customer satisfaction.
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