Marketing : principles & strategy

Author(s)

• Assael, Henry

Bibliographic Information

Marketing : principles & strategy

Henry Assael

（The Dryden Press series in marketing）

Dryden Press, c1990

Note

Includes bibliographical references

Details

• NCID: BA1390541X
• ISBN:
  • 0030166225
• LCCN: 89011814
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxvii, 739 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950