Sharpening the marketing edge

Author(s)

• Harvard Business School Press

Bibliographic Information

Sharpening the marketing edge

（Harvard business review paperback books, no. 90081）

Harvard Business School Press, c1991

Description and Table of Contents

Description

This paperback collection of "Harvard Business Review" articles offers recent writing on the marketing function. The selections include new looks at market research, marketing automation, the marketing concept and services marketing.

by "Nielsen BookData"

Details

• NCID: BA13925574
• ISBN:
  • 0875842828
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 112 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1349541X