Marketing research the right way
Author(s)
Bibliographic Information
Marketing research the right way
（Harvard business review paperback books, no. 90061）
Harvard Business School Press, c1991
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Description and Table of Contents
Description
In this collection of articles from "Harvard Business Review", experts in the field provide the reader with a comprehensive protocol for research, and perform studies that are useful for new product development and as guidelines for test marketing.
by "Nielsen BookData"
