Consumer behavior

Author(s)

• Schiffman, Leon G.
• Kanuk, Leslie Lazar

Bibliographic Information

Consumer behavior

[by] Leon G. Schiffman [&] Leslie Lazar Kanuk

Prentice-Hall, c1978

Note

Includes bibliographical references and index

Details

• NCID: BA13956148
• ISBN:
  • 0131692011
• LCCN: 77025032
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 489 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)