Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers

Bibliographic Information

Consumer perceptions of product warranties : some preliminary findings among automobile tire purchasers

by Anthony F. McGann

(Report / Marketing Science Institute, no. 72-107)

Marketing Science Institute, 1972

Available at  / 8 libraries

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  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA13960065
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge
  • Pages/Volumes
    32 p.
  • Size
    28 cm
  • Parent Bibliography ID
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