Cooperative advertising, its uses and effectiveness : some preliminary hypotheses

Bibliographic Information

Cooperative advertising, its uses and effectiveness : some preliminary hypotheses

by Robert F. Young

(Report / Marketing Science Institute, no. 79-112)

Marketing Science Institute, 1979

Available at  / 11 libraries

Search this Book/Journal

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA13961013
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge
  • Pages/Volumes
    35 p.
  • Size
    28 cm
  • Parent Bibliography ID
Page Top