Microtronics : an adventure in corporate management
Author(s)
Bibliographic Information
Microtronics : an adventure in corporate management
Wiley & Sons, c1989
Available at 3 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Description and Table of Contents
Description
The Microtronics Game is a microcomputer simulation of the home and office computer industry. To play, teams of one to six students make quarterly decisions in each of the major areas of business, and receive immediate feedback by microcomputer printouts. With decisions in each of the functional areas of business it is a well-balanced introduction to the management field. Instructors with little or no computer experience will have no difficulty operating or administering the game.
Table of Contents
- The Product and the Industry
- The Marketing Mix
- Product Development
- Sales Promotion and Advertising
- Sales Force
- Price
- Manufacturing
- Forecasting and Product Demand
- Plant Capacity and Administrative Cost
- Production Scheduling and Labour Capacity
- Inventory
- Plant Employees
- Employee and Union Relations
- Cost of Goods Manufactured and Sold
- Plant
- Finance
- Long Term Debt and Special Loans
- Capital Stock
- Dividends
- Income Tax Payable
- Accounts Receivable
- Making Decisions
- The Microtronics Quarterly Report
- Your Starting Position
- The Microtronics Journal
- Introduction to Electronic Worksheet
- General Instructions
- Start up Instructions
- Operation Instructions
- Electronic Worksheet Screens
- Forms
- Worksheets
- The Microtronics Strategy Sheet.
by "Nielsen BookData"