Microtronics : an adventure in corporate management
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Bibliographic Information
Microtronics : an adventure in corporate management
Wiley & Sons, c1989
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Description and Table of Contents
Description
The Microtronics Game is a microcomputer simulation of the home and office computer industry. To play, teams of one to six students make quarterly decisions in each of the major areas of business, and receive immediate feedback by microcomputer printouts. With decisions in each of the functional areas of business it is a well-balanced introduction to the management field. Instructors with little or no computer experience will have no difficulty operating or administering the game.
Table of Contents
- The Product and the Industry
- The Marketing Mix
- Product Development
- Sales Promotion and Advertising
- Sales Force
- Price
- Manufacturing
- Forecasting and Product Demand
- Plant Capacity and Administrative Cost
- Production Scheduling and Labour Capacity
- Inventory
- Plant Employees
- Employee and Union Relations
- Cost of Goods Manufactured and Sold
- Plant
- Finance
- Long Term Debt and Special Loans
- Capital Stock
- Dividends
- Income Tax Payable
- Accounts Receivable
- Making Decisions
- The Microtronics Quarterly Report
- Your Starting Position
- The Microtronics Journal
- Introduction to Electronic Worksheet
- General Instructions
- Start up Instructions
- Operation Instructions
- Electronic Worksheet Screens
- Forms
- Worksheets
- The Microtronics Strategy Sheet.
by "Nielsen BookData"
