East-west joint ventures : the new business environment
著者
書誌事項
East-west joint ventures : the new business environment
B. Blackwell, 1991
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Changes in the East European economies and the USSR began to take shape in the 1980s and paved the way for perestroika and the historic reforms of recent years. New forms of business between East and West are now possible; the most challenging and potentially rewarding is the joint venture. This new book is the first, written by researchers and managers, to review existing joint ventures and assess how they are created, managed, and consolidated when the negotiations are over. Based on real management experience in East-West joint ventures, it represents the first systematic empirical study focusing on the problems as well as the potential that joint ventures present. Contributors, drawn from a range of Eastern European economies, offer practical operational advice and 11 major case studies are included from Poland, Czechoslovakia, Hungary, Bulgaria and the USSR. Experience in joint ventures has allowed the authors to develop a series of effective guidelines for a firm planning to take advantage of new business relations with Eastern Europe; and to demonstrate the discipline needed to ensure that both parties will profit.
Successful deals can be ensured with careful planning of the negotiation and subsequent operational factors and this book should be of value to managers in this field.
目次
- Radical changes in the economies of socialist countries - a driving force for East-West cooperation, O Panov
- dynamics of East-West economic relations and the role of joint ventures, E Razigorova and J Djarova
- joint ventures from an Austrian perspective, G Plasonig and K Buchleitner
- joint ventures in Bulgaria, E Razvigorova et al
- joint ventures are taking root in Czechoslovakia, O Becvar and E Vosicky
- Hungary - pioneer in joint ventures, T Benedek
- joint ventures in Poland, R Maciejko
- experiences and the future outlook for East-West joint ventures in the Soviet Union, V Ranenko and A Soloviev
- current issues and challenges in East-West joint ventures - an American perspective, J Morton
- joint ventures beyond statistics - current practices and problems, E Razvigorova and J Djarova
- executive summary - policy recommendations, E Razvigorova and F Schmidt-Bleek
- international cooperation management and the success of joint undertakings, G Wolf-Landon
- East-West joint ventures - a tool for technology transfer, J Hentze and R Wiechers
- joint ventures - bridge between East and West, R Pry and I Faminsky. Appendices: Polish case study, R Maciejko
- Czechoslovakian case study, O Becvar
- Bulgarian case study, W van Campenhout
- Hungarian case study, P Szolnoky
- Hungarian case study, T Benedek.
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