Decision criteria for new product acceptance and success : the role of trade buyers

著者

• McLaughlin, Edward W. (Edward William)
• Rao, Vithala R.

書誌事項

Decision criteria for new product acceptance and success : the role of trade buyers

Edward W. McLaughlin and Vithala R. Rao

Quorum Books, 1991

注記

Includes bibliographical references (p. [181]-186) and index

詳細情報

• NII書誌ID(NCID): BA14033533
• ISBN:
  • 0899305253
• LCCN: 90026408
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 189 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD9321.5
  • DC20 : 664/.068/5
• 件名:
  • LCSH : Grocery trade -- United States
  • LCSH : New products -- United States -- Management