Decision criteria for new product acceptance and success : the role of trade buyers

Author(s)

• McLaughlin, Edward W. (Edward William)
• Rao, Vithala R.

Bibliographic Information

Decision criteria for new product acceptance and success : the role of trade buyers

Edward W. McLaughlin and Vithala R. Rao

Quorum Books, 1991

Note

Includes bibliographical references (p. [181]-186) and index

Details

• NCID: BA14033533
• ISBN:
  • 0899305253
• LCCN: 90026408
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 189 p.
• Size: 24 cm
• Classification:
  • LCC : HD9321.5
  • DC20 : 664/.068/5
• Subject Headings:
  • LCSH : Grocery trade -- United States
  • LCSH : New products -- United States -- Management