Cases in marketing management

Author(s)

• Bernhardt, Kenneth L.
• Kinnear, Thomas C.

Bibliographic Information

Cases in marketing management

Kenneth L. Bernhardt, Thomas C. Kinnear

Irwin, c1991

5th ed

• PC disk version

Note

Includes bibliographical references and index

Accompanied by 2 floppy disks

Details

• NCID: BA14039460
• ISBN:
  • 0256088322
  • 0256101396
• LCCN: 90026291
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvi, 815 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Decision making -- Case studies