Relationship marketing : bringing quality, customer service and marketing together

Bibliographic Information

Relationship marketing : bringing quality, customer service and marketing together

Martin Christopher, Adrian Payne and David Ballantyne

(The Marketing series)

Butterworth-Heinemann, 1991

Available at  / 18 libraries

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Note

"Published in association with the Chartered Institute of Marketing"

Includes bibliographical references

Related Books: 1-1 of 1

Details

  • NCID
    BA14039518
  • ISBN
    • 0750602589
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Oxford
  • Pages/Volumes
    viii, 204 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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