Winning the countertrade war : new export strategies for America

書誌事項

Winning the countertrade war : new export strategies for America

by Matt Schaffer

Wiley, c1989

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注記

Bibliography: p. 211-212

Includes indexes

内容説明・目次

内容説明

Countertrade is a powerful form of reciprocal trading commonly used in international markets--but it is skillfully practiced by only a few companies in the U.S. Through a series of fascinating studies, this book shows how American companies can win more export sales through countertrade and, incidentally, how countertrade can improve the U.S. trade deficit.

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