Going global : succeeding in World Markets

Author(s)

• Harvard Business School Press

Bibliographic Information

Going global : succeeding in World Markets

（Harvard business review paperback books, no. 90075）

Harvard Business School Press, c1991

Description and Table of Contents

Description

These "Harvard Business Review" articles are for managers who must manage on a global basis, co-ordinating the activities of far-flung units. Included are selections on global marketing, strategic alliances, and trade issues.

by "Nielsen BookData"

Details

• NCID: BA14069585
• ISBN:
  • 0875842976
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: vi, 134 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA1349541X