Cases in promotional strategy

Author(s)

• Engel, James F.
• Talarzyk, W. Wayne
• Larson, Carl M.

Bibliographic Information

Cases in promotional strategy

James F. Engel, W. Wayne Talarzyk, Carl M. Larson

Irwin, 1971

Details

• NCID: BA14090016
• LCCN: 76141394
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: x, 382 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Advertising -- Case studies