Competitive marketing strategy

Author(s)

• Czepiel, John A.

Bibliographic Information

Competitive marketing strategy

John A. Czepiel

（The Prentice-Hall series in marketing）

Prentice-Hall International, c1992

• : pbk

Note

Includes index

Details

• NCID: BA14103719
• ISBN:
  • 0131430823
  • 0131597248
• LCCN: 91044622
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvii, 491 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
  • NDC7 : 675.1
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Strategic planning
  • LCSH : Competition
  • LCSH : Technological innovations
• Parent Bibliography ID:
  • BA00314647