The effects of television clutter : an experimental investigation

Author(s)

• Webb, Peter
• Ray, Michael L.

Bibliographic Information

The effects of television clutter : an experimental investigation

Peter Webb, Michael L. Ray

（Report / Marketing Science Institute, no. 74-112）

Marketing Science Institute, Research Program, 1974

Note

Bibliography: p. 41-46

Details

• NCID: BA14114282
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Stanford, Calif.]
• Pages/Volumes: iii, 47 p.
• Size: 29 cm
• Classification:
  • LCC : HF6146.T42
  • DC : 659.14/3
• Subject Headings:
  • LCSH : Television advertising
  • LCSH : Television broadcasting
• Parent Bibliography ID:
  • BA07416951