Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings

Author(s)

• Jain, Subhash C.

Bibliographic Information

Research frontiers in marketing : dialogues and directions : 1978 educators' proceedings

edited by Subhash C. Jain

（Series / American Marketing Association, no. 43）

American Marketing Association, c1978

Note

Includes bibliographies and index

Details

• NCID: BA14119796
• ISBN:
  • 0877571090
• LCCN: 78008596
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xi, 443 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3973
• Subject Headings:
  • LCSH : Marketing research -- United States -- Congresses
• Parent Bibliography ID:
  • BA11802460