Relationship marketing : successful strategies for the age of the customer

Author(s)

• McKenna, Regis

Bibliographic Information

Relationship marketing : successful strategies for the age of the customer

Regis McKenna

Addison-Wesley, c1991

• : pbk

Note

Includes bibliographical references (p. 228-230) and index

Details

• NCID: BA14138269
• ISBN:
  • 0201567695
  • 0201622408
• LCCN: 91020127
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass. ; Tokyo
• Pages/Volumes: xiii, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/12
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Customer service
  • LCSH : High technology -- Marketing