Changing patterns in marketing : a study in strategy

Author(s)

• Heidingsfield, Myron Samuel

Bibliographic Information

Changing patterns in marketing : a study in strategy

Myron S. Heidingsfield

Allyn and Bacon, c1968

Note

Includes bibliographies

Details

• NCID: BA14140511
• LCCN: 68028302
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: viii, 167 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing