Introduction to marketing management : text and cases

Author(s)

• Rewoldt, Stewart Henry
• Scott, James Dacon
• Warshaw, Martin R.

Bibliographic Information

Introduction to marketing management : text and cases

Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw

R.D. Irwin, 1969

Other Title

Marketing management

Note

On spine: Marketing management

Bibliographical footnotes and indexes

Details

• NCID: BA14143087
• LCCN: 69019980
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 718 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing management -- Case studies