Marketing : theory and application

Author(s)

• Wentz, Walter B.
• Eyrich, Gerald I.

Bibliographic Information

Marketing : theory and application

Walter B. Wentz, Gerald I. Eyrich

（The Harbrace series in business and economics）

Harcourt, Brace & World, c1970

Note

Includes bibliographical references

Details

• NCID: BA1414580X
• ISBN:
  • 0155551108
• LCCN: 74105696
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 689 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03400982