Promotion : A behavioral view

Author(s)

• Boyd, Harper W.
• Levy, Sidney J.

Bibliographic Information

Promotion : A behavioral view

Harper W. Boyd, Jr., Sidney J. Levy

（Prentice-Hall foundations of marketing series）

Prentice-Hall, [1967]

Note

Includes bibliographical references

Details

• NCID: BA14146573
• LCCN: 67018911
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: 115 p.
• Size: 23 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication
• Parent Bibliography ID:
  • BA0375298X