Human behavior in marketing

Author(s)

• Douglas, John
• Field, George Albert
• Tarpey, Lawrence X.

Bibliographic Information

Human behavior in marketing

John Douglas, George A. Field, Lawrence X. Tarpey

C.E. Merrill Books, c1967

Note

"Most of the materials have been reproduced with slight revision from ... Marketing management: a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."--Pref.

Includes bibliographies

Details

• NCID: BA14149378
• LCCN: 67012300
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: xi, 204 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management