Human behavior in marketing

著者

• Douglas, John
• Field, George Albert
• Tarpey, Lawrence X.

書誌事項

Human behavior in marketing

John Douglas, George A. Field, Lawrence X. Tarpey

C.E. Merrill Books, c1967

注記

"Most of the materials have been reproduced with slight revision from ... Marketing management: a behavioral systems approach, by Field, Douglas, and Tarpey, 1966."--Pref.

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA14149378
• LCCN: 67012300
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Columbus, Ohio
• ページ数/冊数: xi, 204 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Management