A manager's guide to marketing research : survey of recent developments

Author(s)

• Green, Paul E.
• Frank, Ronald Edward

Bibliographic Information

A manager's guide to marketing research : survey of recent developments

Paul E. Green and Ronald E. Frank

（Manager's guide series）

Wiley, c1967

Note

Bibliography: p. 165-178

Details

• NCID: BA14149618
• LCCN: 67017339
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 185 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA1214174X