Consumer behavior

Author(s)

• Harrell, Gilbert D.

Bibliographic Information

Consumer behavior

Gilbert D. Harrell

Harcourt Brace Jovanovich, c1986

Note

Includes bibliographies and index

Details

• NCID: BA14149731
• ISBN:
  • 0155134515
• LCCN: 85080076
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Diego
• Pages/Volumes: xvi, 587 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Attitudes
  • LCSH : Motivation research (Marketing)