Quantitative analysis for marketing management

Author(s)

• King, William Richard

Bibliographic Information

Quantitative analysis for marketing management

William R. King

McGraw-Hill, c1967

Note

Includes bibliographies

Details

• NCID: BA14150275
• LCCN: 67021595
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xviii, 574 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.8/001/82
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing -- Management -- Mathematical models
  • LCSH : Decision-making -- Mathematical models