Research in consumer behavior

Author(s)

• Kollat, David T.
• Blackwell, Roger D.
• Engel, James F.

Bibliographic Information

Research in consumer behavior

edited by David T. Kollat, Roger D. Blackwell, James F. Engel

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, c1970

• : cloth
• : pbk.

Note

Includes bibliographies

Details

• NCID: BA14150311
• ISBN:
  • 0030773555
  • 0030847338
• LCCN: 78110888
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 767 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03809544