The effective use of advertising media : a practical guide

Author(s)

• Davis, Martyn P.

Bibliographic Information

The effective use of advertising media : a practical guide

by Martyn P. Davis

Business Books, 1981

• : pbk.

Note

Includes index

Published in association with The Institute of Marketing and the CAM Foundation

Details

• NCID: BA14160202
• ISBN:
  • 0091429706
  • 0091429714
• LCCN: 81124565
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxiv, 322 p.
• Size: 25 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.13
• Subject Headings:
  • LCSH : Advertising media planning