Essentials of marketing

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)
• Brogowicz, Andrew A.

Bibliographic Information

Essentials of marketing

E. Jerome McCarthy ; with the assistance of A.A. Brogowicz

（The Irwin series in marketing）

R.D. Irwin, c1979

Note

Includes bibliographical references and indexes

Details

• NCID: BA14168350
• ISBN:
  • 0256021422
• LCCN: 78070938
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xvii, 494 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0019742X