The environment of marketing management : selections from the literature

Author(s)

• Holloway, Robert J.
• Hancock, Robert Spencer

Bibliographic Information

The environment of marketing management : selections from the literature

[edited by] Robert J. Holloway [and] Robert S. Hancock

（The Wiley marketing series）

Wiley, [1974]

3d ed

Note

Previous editions published in 1964 and 1969 under title: The environment of marketing behavior

Includes bibliographical references

Details

• NCID: BA14171606
• ISBN:
  • 047140716X
• LCCN: 73018322
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 531 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Consumers
• Parent Bibliography ID:
  • BA03765518