The environment of marketing management : selections from the literature

著者

• Holloway, Robert J.
• Hancock, Robert Spencer

書誌事項

The environment of marketing management : selections from the literature

[edited by] Robert J. Holloway [and] Robert S. Hancock

（The Wiley marketing series）

Wiley, [1974]

3d ed

注記

Previous editions published in 1964 and 1969 under title: The environment of marketing behavior

Includes bibliographical references

• NII書誌ID(NCID): BA14171606
• ISBN:
  • 047140716X
• LCCN: 73018322
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 531 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8/008
• 件名:
  • LCSH : Marketing
  • LCSH : Consumers
• 親書誌ID:
  • BA03765518