European advertising strategies : the profiles and policies of multinational companies operating in Europe

Author(s)

Bibliographic Information

European advertising strategies : the profiles and policies of multinational companies operating in Europe

Rein Rijkens ; with a foreword by Lord Cockfield

Cassell, 1992

Available at  / 19 libraries

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Details

  • NCID
    BA14174295
  • ISBN
    • 0304317969
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xiv, 210 p.
  • Size
    26 cm
  • Classification
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