Contemporary advertising

Author(s)

• Bovée, Courtland L.
• Arens, William F.

Bibliographic Information

Contemporary advertising

Courtland L. Bovée, William F. Arens

（The Irwin series in marketing）

Irwin, c1992

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA14189827
• ISBN:
  • 025609196X
• LCCN: 91028798
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, IL
• Pages/Volumes: xxxi, 718, [58] p.
• Size: 29 cm
• Classification:
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0019742X