The European approach to U.S. markets : product and promotion adaptation by European multinational corporations

Author(s)

• Ward, James J.

Bibliographic Information

The European approach to U.S. markets : product and promotion adaptation by European multinational corporations

James J. Ward

（Praeger special studies in international economics and development）

Praeger, c1973

Note

Bibliography: p. 101-108

Details

• NCID: BA14190804
• LCCN: 73009215
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 114 p.
• Size: 25 cm
• Classification:
  • LCC : HD69.F6
  • DC : 658.8
• Subject Headings:
  • LCSH : Corporations, European -- United States
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00472659