Consumer marketing strategies
Author(s)
Bibliographic Information
Consumer marketing strategies
(Harvard business review paperback books, no. 90087)
Harvard Business School Press, c1991
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Description and Table of Contents
Description
This collection of over 20 "Harvard Business Review" articles shows how astute marketers are responding to changing conditions. This edition covers fundamental changes in consumer markets, getting the consumer product right the first time, building brands, and retailing tactics.
by "Nielsen BookData"