Experimental research on the effects of TV clutter : dealing with a difficult media environment

Bibliographic Information

Experimental research on the effects of TV clutter : dealing with a difficult media environment

by Michael L. Ray & Peter Webb

(Report / Marketing Science Institute, 76-102)

Marketing Science Institute, 1976

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  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA1420130X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge
  • Pages/Volumes
    51 p.
  • Size
    28 cm
  • Parent Bibliography ID
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