Effective fund raising in higher education : ten success stories
Author(s)
Bibliographic Information
Effective fund raising in higher education : ten success stories
（The Jossey-Bass higher and adult education series）（Jossey-Bass nonprofit sector series）
Jossey-Bass, 1991
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Note
Includes bibliographical references (p. 237-242) and index
Description and Table of Contents
Description
As more colleges and universities compete for private dollars, fund raising has become more sophisticated, expensive, and complex - requiring competent staff, committed leadership, and creative programmes and ideas to ensure that invested money is producing optimal results. "Effective Fund Raising in Higher Education" presents detailed studies of successful fund-raising progammes at ten diverse institutions - from private two-year colleges to comprehensive public universities - to provide practical guidance and innovative ideas for creating a successful programme or enhancing an existing one in any institution. Drawing on over 100 on-campus interviews of administrators and staff members responsible for their institution's fundraising campaigns, the authors demonstrate how these distinctive approaches to fund raising have worked - and what specific factors have contributed to their success.
Table of Contents
- Studying fund-raising effectiveness
- state of the art and by the book - a private research university
- encouraging long-term relationships and involvement - a public research university
- not afraid to break the rules: a private doctoral university
- teams and champions in a decentralized environment - a public doctoral university
- planning for the long range - a private comprehensive university
- building on its position as a source of regional pride - a public comprehensive university
- combining faith and know-how - a private baccalaureate college
- learning by doing - a public baccalaureate college
- close and personal - a private two-year college
- creating networks of dedicated friends - a public two-year college
- reconsidering the conventional fund-raising wisdom
- assessing fund-raising effectiveness - questions to start with.
by "Nielsen BookData"