Profiting in America's multicultural marketplace : how to do business across cultural lines
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Bibliographic Information
Profiting in America's multicultural marketplace : how to do business across cultural lines
Lexington Books , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991
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Note
Includes bibliographical references (p. [253]) and index
Description and Table of Contents
Description
Cultural and ethnic diversity is challenging the way we do business in the United States. Today, one of every four Americans is ethnic or foreigh-born, and by the turn of the century this group will have grown even larger. In addition, as more international corporations conduct business in the United States, professionals have a growing need to bridge cultural and language barriers if their firms are to succeed.
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