Marketing models : behavioral science applications

Author(s)

• Day, Ralph L.
• Ness, Thomas E

Bibliographic Information

Marketing models : behavioral science applications

edited by Ralph L. Day [and] Thomas E. Ness

（The Intext series in marketing）

Intext Educational Publishers, c1971

Note

Includes bibliographies

Details

• NCID: BA14217820
• ISBN:
  • 0700223185
• LCCN: 72132905
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scranton
• Pages/Volumes: xi, 556 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.83/08
• Subject Headings:
  • LCSH : Marketing -- Mathematical models
  • LCSH : Consumption (Economics)
• Parent Bibliography ID:
  • BA11732263