Strategic market management

Author(s)

• Aaker, David A.

Bibliographic Information

Strategic market management

David A. Aaker

Wiley, c1992

3rd ed

• : pbk

Note

Includes bibliographies and index

Details

• NCID: BA14226151
• ISBN:
  • 0471532533
• LCCN: 91037942
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 394 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management