Marketing

Author(s)

• Evans, Joel R.
• Berman, Barry

Bibliographic Information

Marketing

Joel R. Evans, Barry Berman

Macmillan Pub. Co., c1990

4th ed

Note

Colored ill. on lining papers

Includes bibliographical references and indexes

Details

• NCID: BA14228736
• ISBN:
  • 0023344016
• LCCN: 89012886
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, N.Y.
• Pages/Volumes: xxix, 780, 79, 30 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing