A framework for the comparison of marketing models : a delphi study

Author(s)

• Larréché, Jean-Claude

Bibliographic Information

A framework for the comparison of marketing models : a delphi study

by Jean-Claude Larréché & David B. Montgomery

（Report / Marketing Science Institute, no. 77-102）

Marketing Science Institute, 1977

Details

• NCID: BA14241687
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 35 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951